The Full Story
About Us
How it started
The Picture Framing Co. was established by Melissa Sherman-McNulty in 2011. With over 20 years of experience, Melissa has collaborated with many of Los Angeles’ top interior designers, artists, and curators. Her expertise and professionalism ensure that artwork harmonizes with various decors, personal tastes, styles, and energies.
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Melissa instilled her keen eye for detail and commitment to quality in every designer on our team. Whether your art matches a specific style or not, our designers can help you find a frame that complements the artwork, the room, or the overall mood.
How it's going
Before joining the team, Vanessa worked in fashion, focusing on retail management and visual merchandising. From a young age, she always had an eye for design and a love for playing with colors and patterns. In her spare time, she enjoys reading a good book, taking drum lessons, going to concerts, and visiting art galleries and openings.
After ten years of successfully managing The Picture Framing Co. in Santa Monica, Vanessa Martinez became the new owner of the Santa Monica location in March 2024.
With over 25 years of combined experience in retail merchandising and framing, Vanessa is the perfect person to help you fully realize any project to its fullest potential!
What about WeHo
After 11 years under previous ownership, the West Hollywood location of The Picture Framing Co. WeHo has transitioned to the capable hands of Torii Rurup who took over as the owner in 2021. Known for her incredible talent and years of dedicated service to our clients, she is set to maintain the exceptional love, care, and quality of service that The Picture Framing Co. has been known for.
"Having moved to L.A. over 16 years ago, I’ve lived many different lives. I have a degree in Fashion Design from FIDM and worked in the industry a couple years before transitioning into TV and Film production. After a few years Associate Producing and Coordinating, I found myself working alongside amazing stylists, photographers, artists, directors, jewelry designers and countless other creatives. It goes without saying that my passion is for the arts, hands down."